Equity-based crowdfunding

Equity-based crowdfunding is a mechanism that enables broad groups of investors to fund startup companies and small businesses in return for equity. Investors give money to a business and receive ownership of a small piece of that business (equity and / or debt). If the business succeeds, then its value goes up – and so does the value of that share of that business. The converse is also true. Coverage of Equity Based Crowdfunding indicates that its potential is greatest with Startup businesses, who are seeking smaller investments to launch and that additional follow-on funding required for rapid growth may come from other sources.1
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